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You are here: Home \ Trust \ News \ Jul - Dec 2012 \ RD&E achieves UNICEF’s Baby-friendly award


RD&E achieves UNICEF’s Baby-friendly award


The Royal Devon & Exeter Centre for Women’s Health has achieved international recognition with the prestigious UNICEF(United Nation’s Children’s Fund) Baby Friendly Award.


RD&E Infant Feeding Co-ordinator Karen Read said: "We decided to join forces with UNICEF UK's Baby Friendly Initiative to increase breastfeeding rates and to improve care for mothers at all our maternity units including the RD&E, Tiverton, Okehampton and Honiton. We are very proud of all our staff who encourage and support mothers who want to breastfeed.”


"Breastfeeding protects babies against a wide range of serious illnesses including gastroenteritis and respiratory infections in infancy as well as allergies and diabetes in childhood. We also know that breastfeeding reduces the mother’s risk of some cancers. Many mothers give up breastfeeding before they want to, this award shows that we provide support for women to establish breastfeeding and to continue to breastfeed for as long as they wish.” added Karen.


Exeter new Mum, Hannah Anglin-Jaffe, said: “I experienced a lot of discomfort soon after starting breastfeeding. If it hadn’t have been for the support I received from my midwives, two maternity support workers who visited me at home and the RD&E infant feeding co-ordinator, Charlotte Kilvington, I would have given up. Their support and encouragement helped me to keep going and I’m so glad that I did.”


The Baby Friendly Initiative, set up by UNICEF and the World Health Organisation, is a global programme which provides a practical and effective way for health services to improve the care provided for all mothers and babies. In the UK, the initiative works with health professionals to ensure that mothers and babies receive high-quality support to enable successful breastfeeding. The Award is given to the RD&E Centre Women’s Health after a 3three-stage assessment by a UNICEF team has shown that recognised best practice standards are in place.


"We are delighted that the RD&E Centre for Women’s Health has achieved full Baby Friendly status," said UNICEF Baby Friendly Initiative Programme Director, Sue Ashmore. “Surveys show us that most mothers want to breastfeed but don’t always get the support they need. Mothers at the RD&E, Tiverton, Okehampton and Honiton can be confident that the staff caring for them will provide the highest standard of care.”

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