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You are here: Home \ Trust \ News \ 2018 Jan-Jun \ Maternity and Neonatal services at the Royal Devon and Exeter NHS Foundation Trust have received the UNICEF Baby Friendly Initiative mark of approval for the high quality care given to families

 

Maternity and Neonatal services at the Royal Devon and Exeter NHS Foundation Trust have received the UNICEF Baby Friendly Initiative mark of approval for the high quality care given to families

 

The Baby Friendly Initiative, set up by UNICEF and the World Health Organisation, is a global programme that provides a practical and effective way for health services to improve the care provided for mothers and babies. It is based on a comprehensive set of standards designed to provide parents with the best possible care, supporting them to feed their baby and to build close and loving relationships with them.


Both services have held the accreditation for several years, with Maternity achieving the standard in 2012 and Neonatal becoming the first unit in the country to achieve the BFI accreditation in 2016.


The UNICEF Baby Friendly Initiative team were recently invited back to the RD&E to review the care provided by the Trust to ensure that high standards are being maintained. The assessment, held over three days in late January, included reviewing staff skills and also asking families about their experiences at the RD&E.


The BFI team spent 3 days interviewing parents and staff. There was praise for the kindness and compassion of staff across all areas, the innovations in family-centred care in the Neonatal unit and the support that families across all areas are given in developing close and loving relationships with their baby. Families also commented positively on the support they had in feeding their babies.


Moving forwards, the services are looking towards further development of the Baby Friendly standards and focusing on achieving the 'Gold award', which will further enhance the care families receive.


Royal Devon and Exeter NHS Foundation Trust Deputy Chief Executive and Chief Nurse Em Wilkinson-Brice is the Trust’s Baby Friendly Guardian. She has promoted and supported both the Maternity and Neonatal unit throughout their successes.


Commenting on the recent news, Em said, “It’s great to see the hard work of everyone in these teams recognised by such awards. That the accreditation process included interviews with patients and their families makes it all the more special. Staff go above and beyond to ensure the care and compassion they provide is first-rate and now these prestigious accolades go some way to acknowledge their remarkable work.

 

“We are now working towards the BFI Gold Award, which demonstrates deep embedding and sustainability of the BFI standards.”

 

Photo: Em Wilkinson-Brice with new mother


Added 9th April 2018

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